Elder Studios Ltd (Company Number: 08108254) (“Company, we, us, our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use and look after personal data. It also tells you about your rights and how the law protects you. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

  1. Important Information and who we are

Under data protection laws, we are required to provide you with certain information about who we are, how we process your personal data and for what purposes, and your rights in relation to your personal data. 

Controller – Elder Studios Ltd is the data controller and responsible for your personal data.

Understanding – To assist you further in understanding this Privacy Policy, we have set out in the Schedule a glossary of terms used in this Privacy Policy, examples of types of personal data we collect, how we use it, the lawful basis for processing such data and further details of your rights. 

DPM – We have appointed a data privacy manager (DPM). If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPM in writing, either by:

Email: info@elder-studios.co.uk or

Post: FAO DPM, Elder Studios Ltd, Abacus House, Pennine Business Park, Longbow Close, Huddersfield, West Yorkshire, HD2 1GQ

Complaints – You have the right to make a complaint at any time to the ICO (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 

Changes to the Privacy Notice –  We may change this Privacy Notice from time to time by updating this page. Please check it regularly to ensure you are aware of any changes.  This version was last updated in February 2020. 

Changes to your personal data – It is important that the personal data we hold about you is accurate and current, therefore please keep us informed of any changes to your personal data.

2. The data we collect about you

We may collect, use, store and transfer the types of personal data about you listed in Part 1 of Schedule 1.

We also collect, use and share aggregated data. However, if we combine aggregated data with your personal data so that it can directly or indirectly identify you, we treat this as your personal data.

We do not collect any special categories of personal data or any information about criminal convictions or offences. 

Failure to provide personal data – If we are required by law, or under the terms of a contract we have with you, to collect your personal data and you fail to provide it, we may not be able to enter into or perform the contract with you and, we may have to cancel our service. We will notify you of this at the relevant time.

3. How personal data is collected

We collect personal data in the following ways:

Direct interactions You may provide personal data when you complete online forms.
Third parties We may receive personal data from: (a) analytics providers; (b) advertising networks and (c) our suppliers such as payment providers, and hosting providers (and in each case these third parties may be based outside or inside the EEA).

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:

  • to perform the contract we are to enter into or have entered into with you
  • to comply with a legal obligation; and 
  • where it is necessary to carry out our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Part 2 of Schedule 1 sets out the lawful basis we will rely on to process your personal data.

Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your information.

Marketing – Generally, you will only receive marketing communications from us: 
(a) if you have requested information from us; 
(b) if you have purchased services from us and have not opted out of receiving our marketing at the time you provided your information or have not subsequently unsubscribed from our marketing list; 
(c) you have provided your consent to receiving marketing and you have not subsequently withdrawn your consent; or 
(d) if we have another basis to send you the marketing communications.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.  We will not share your personal data with third parties for their marketing purposes.

How to opt-out

You can opt-out of email marketing by clicking the unsubscribe button within the particular marketing email.  You can also withdraw your consent to marketing at any time by contacting our DPM. 

Even if you opt-out of receiving marketing, we may still use your personal data for other purposes provided we have a lawful basis to do so.

Change of purpose – We will only use your personal data for the purpose that we originally collected it for, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to use your personal data in this manner.

We may process your personal data (without your knowledge or consent) where this is required or permitted by law.

5. Disclosure of your personal data

We may share your personal data with third parties, further details of whom are set out in Part 4 of Schedule 1. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes. They can only process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

Some of our external third parties may be based outside the European Economic Area (EEA), so their processing of your personal data may involve a transfer of data outside the EEA.

Whenever we transfer your personal data to a country out of the EEA, we ensure that a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 

  • we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission or otherwise under applicable law;
  • we use specific contracts approved by the European Commission (which give personal data the same protection it has in Europe with our services providers) or otherwise under applicable law;  
  • we may transfer data to US-based service providers under the Privacy Shield (or another accredited regime) which requires them to provide similar protection to personal data shared between Europe and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7. Data security

We operate appropriate security measures to prevent personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to personal data is restricted to individuals who have a business need to know it, are under confidentiality obligations and can only process it on our instructions.

We also have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

We may update our data retention practices from to time and you can request details by contacting us. However, we are legally required to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after the end of the tax year in which they cease being customers, for tax purposes.

We may also anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes. We can use anonymised information indefinitely without further notice to you. 

9. Your legal rights

You have certain rights in certain circumstances under data protection law. These are set out in full in Part 3 of Schedule 1. If you wish to exercise any of your rights, please contact our DPO. 

You will not have to pay a fee to exercise any of your rights. However, if your request is clearly unfounded, repetitive or excessive, we may charge a reasonable fee for this information or refuse to comply with your request.

We may request specific information from you to help us confirm your identity when either of you contact us. This is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it.

We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or either of you have made a number of requests. In this case, we will notify you and keep you updated. 

Part 1 – Types of personal data

Contact dataBilling address, email address and telephone number
Identity dataFirst name, last name, username or similar identifier
Financial dataBank account and payment card details
Marketing and Communication dataYour preference in receiving marketing from us and your communication preferences
Profile dataYour username and password
Technical dataInternet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions.

Part 2 – Lawful basis for processing and processing activities

The lawful basis upon which we may rely on to process your personal data are:

Consent You have given your express consent for us to process your personal data for a specific purpose.
ContractThe processing is necessary for us to perform our contractual obligations with you under our contract, or because you have asked us to take specific steps before entering into a contract with you.
Legal obligationThe processing is necessary for us to comply with legal or regulatory obligation.
Legitimate interests The processing is necessary for our (or a third party’s) legitimate interest. Before we process your personal data on this basis we make sure we consider and balance any potential impact on you, and we will not use your personal data on this basis where such impact outweighs our interest.

Set out below are specific details of the processing activities we undertake with your personal data and the lawful basis for doing this.

Purpose/ActivityType of dataLawful basis for processing
to process and manage payments, fees and charges and debt recovery identity, contact, financial, transaction and marketing & communications (i) to perform our contract with you;
(ii) as necessary for our legitimate interest in recovering debts due to us.
to manage our relationship with you, notifying you about changes to our Terms or Privacy Notice identity, contact, profile and marketing & communications (i) to perform our contract with you; 
(ii) as necessary to comply with a legal obligation; 
(iii) as necessary for our legitimate interests in keeping our records updated and analysing how customers use our products/services.
to enable you to provide us with feedback identity, contact, profile, usage and marketing & communications (i) perform our contract with you; 
(ii) as necessary for our legitimate interests in analysing how customers use our products/services, to develop them and grow our business.
to administer and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) identity, contact and technical (i) as necessary for our legitimate interests in running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise; 
(ii) as necessary to comply with any legal obligations.
to use data analytics to improve our services, marketing, customer relationships and experiences technical and usage as necessary for our legitimate interests to define types of customers for our products and services, to keep our services updated and relevant, to develop our business and to inform our marketing strategy.
to make suggestions and recommendations to you about our goods or services that may be of interest to you identity, contact, technical, usage, profile and marketing & communication (i) as necessary for our legitimate interests to develop our products/services and grow our business; 
(ii) consent.

Part 3 – Your legal rights

You have the following legal rights in relation to your personal data:

access your datayou can ask for access to and a copy of your personal data (as applicable) and can check we are lawfully using it.
correctionyou can ask us to correct any incomplete or inaccurate personal data we hold about you.
erasure you can ask us to delete or remove your personal data where:
(a) there is no good reason for us continuing to process it;
(b) you have successfully exercised your right to object (see below);
(c) we may have processed your information unlawfully; or 
(d) we are required to erase your personal data to comply with local law. 
We may not always be able to comply with your request for specific legal reasons, which will be notified to you at the time of your request.
objectyou can object to the processing of your personal data where:
(a) we are relying on our legitimate interest (or those of a third party) as the basis for processing your personal data, if either of you feel it impacts on your fundamental rights and freedoms;
(b) we are processing your personal data for direct marketing purposes.
In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms and, in such circumstances, we can continue to process your personal data for such purposes
restrict processingyou can ask us to suspend or restrict the processing of your personal data, if:
(a) either of you want us to establish the accuracy of your personal data;
(b) our use of your personal data is unlawful, but you do not want us to erase it;
(c) you need us to hold your personal data (where we no longer require it) as you need it to establish, exercise or defend legal claims; or
(d) you have objected to our use of your personal data, but we need to verify whether we have overriding legitimate grounds to use it.
request a transferyou can request a transfer of your personal data which is held in an automated manner and which you provided your consent for us to process such personal data or which we need to process to perform our contract with you, to you or a third party. We will provide your personal data in a structured, commonly used, machine-readable format.
withdraw your consentyou can withdraw your consent at any time (where we are relying on consent to process your personal data). This does not affect the lawfulness of any processing carried out before you withdraw your consent.

Part 4 – Third Parties

service providersacting as processors who provide hosting, administration and analytics services (including Amazon Web Services).
professional advisorsacting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers who require reporting or processing activities in certain circumstances.
third parties third parties whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

Part 5 – Glossary

aggregated datainformation such as statistical or demographic data which may be derived from personal data but which cannot by itself identify a data subject.
controllera body that determines the purposes and means of processing personal data.
data subjectan individual living person identified by personal data (which will generally be you).
location dataincludes your current location disclosed by GPS technology.
personal datainformation identifying a data subject from that data alone or with other data we may hold but it does not include anonymised or aggregated data.
processora body that is responsible for processing personal data on behalf of a controller.
special categories of personal datainformation about race, ethnicity, political opinions, religious or philosophical beliefs, trade union membership, health, genetic, biometric data, sex life or sexual orientation.
ICOInformation Commissioner’s Office, the UK supervisory authority for data protection issues.